Inverse Cramer: From Twitter Thread to Newsletter Acquisition

Situation:

Inverse Cramer launched in January 2022 as a weekly newsletter summarizing CNBC host Jim Cramer’s stock recommendations—then encouraging readers to do the opposite. The creator leveraged a viral Twitter account, which grew to 175,000 followers, and extended the content via email for deeper engagement. The goal was to turn his commentary into a digital asset that could be sold.

Challenge:

The founder needed a fast, no-fuss newsletter platform to capture emails from Twitter, engage readers effectively, and create a sellable asset. Traditional platforms felt too complex, time-consuming, or ill-suited for creators starting from zero.

Solution:

He chose beehiiv for its:

• Quick setup: Launched within a day using guided onboarding.
• Branded templates: Matched his Twitter style using reusable formats.
• Embedded tweets: Seamlessly integrated Twitter content into emails.
• 3D analytics: Identified Twitter as the top growth channel and optimized accordingly.
• Ease of use: No coding required, simple interface for content creation and performance tracking.
• Ad Network access: Enabled monetization opportunities as the newsletter scaled.

Results:

• Grew to 7,000+ subscribers in under 12 months.
• Maintained >50% open rates and 7% click-through rates with strong deliverability.
• Newsletter acquired by Alts in January 2023.