How The LA Raver Turned TikTok Fame Into a $100K Newsletter Business

Situation:

Danielle Tudahl, known as “The LA Raver,” started by sharing SoCal rave recommendations on TikTok. Her growing audience wanted more structured event guidance, prompting her to launch The LA Raver newsletter in May 2023 as a curated list of the hottest parties in Los Angeles.

Challenge:

While social media gave her reach, Dani needed a more sustainable, monetizable platform she could fully own and control. She also needed to scale fast, maintain a professional brand, and turn content into revenue without relying solely on TikTok.

Solution:

Dani chose beehiiv for its simplicity, scalability, and trusted reputation among other newsletters. The platform enabled her to grow from 0 to 16,000+ subscribers using organic promotion, QR codes at events, and TikTok/Instagram integration. She monetized with ads, ticket sales, affiliate links, and premium subscriptions—using beehiiv’s native tools to manage it all.

Results:

• Grew to 16,000+ subscribers in ~18 months
• Generated nearly $100,000 in revenue in just 3 months
• Built a community that now powers real-world events with 1,000+ attendees
• Seamlessly integrated newsletter growth with 40K+ Instagram followers and 20K TikTok fans
• Uses beehiiv’s premium subscription feature for extra income and audience connection
  

Dani said it best: “TikTok could vanish tomorrow, but my newsletter? That’s mine.” Her journey proves that social media attention paired with a newsletter foundation creates a profitable, scalable, and community-driven business.