How Tim Curran Grew Office Chair Sports to 120K Subscribers

Situation:

Tim Curran, a former college football player turned sports marketer, launched the Office Chair Sports newsletter to help young professionals and athletes access sports jobs and industry insights. With experience in agency work and a strong sports network, he also created Our Coaching Network to serve high school football coaches with clinics and updates. His goal was to connect overlooked communities in the sports world and build trusted, niche audiences.

Challenge:

Mainstream job boards and media platforms weren’t tailored to the specific needs of athletes, students, and coaches entering the sports industry. Curran also faced barriers in monetizing and growing his newsletters efficiently, with past platforms lacking the flexibility and features he needed. Building credibility and consistent engagement in tight-knit communities also took time.

Solution:

Curran migrated his newsletters to beehiiv, attracted by its rapid feature development and newsletter-specific tools. He used beehiiv’s monetization options (cost-per-click, CPM, and brand partnerships), referral engine, and intuitive interface to scale efficiently. The platform enabled him to streamline operations across multiple newsletters without needing technical skills.

Results:

• Office Chair Sports grew to 120,000 subscribers
• Their Coaching Network attracted 6,000–7,000 subscribers
• Monetization streams include ads, paid communities, and partnerships
• Publishing cadence: 3x/week for Office Chair Sports, 1x/week for Coaching Network
• Long-term plan: double subscribers, expand events, and grow community offerings