How There’s An AI For That Built a 1.7M Subscriber Newsletter Empire

Situation:

There’s An AI For That started as an aggregator website helping users discover AI tools efficiently. In April 2023, the team launched a newsletter in response to user demand for curated updates, aiming to make sense of the exploding AI landscape.

Challenge:

Founder Andrei Nedelcu and editor John Hayes needed a platform that could support large-scale subscriber growth, deliver personalized content, and remain affordable as the newsletter rapidly expanded—without relying on paid ads.

Solution:

The team chose beehiiv from day one for its unbeatable pricing, scalable infrastructure, and advanced features like segmentation, A/B testing, and analytics. These tools enabled daily publishing, deep audience insight, and content optimization. Sponsorships—sold by an internal team—became the core revenue model, commanding $6K–$8K per placement.

Results:

• Grown to 1.7 million subscribers in just over a year
• Generates significant revenue solely through premium sponsorships
• Delivers daily content backed by smart testing and segmentation
• Commands $6K–$8K per ad slot, with even higher package potential